Thursday, June 19, 2008
Product Marketing
Product Marketing
How To Select a Market That Has Tons of Eager Prospects Looking For Your Product
By [http://ezinearticles.com/?expert=Dennis_Francis]Dennis Francis
Looking for a quality exercise pulse monitor? Hey, it's easy. Check out the material and workmanship. Grab a color you like, and maybe a fitness computer program . You can even sign up for the online diet and walking program! Thanks to the Internet, you can even get workout clothing and shoes from the same website. A marketer's dream.
You can still buy those cheap pulse monitors that fast food restaurants promote with their healthy meals, but they probably won't last very long if you actually use them. So what does a little exercise pulse monitor got to do with making a killing in your own small business?
Everything.
Where have all the good products gone?
You see this happening across the spectrum of manufactured products. There is a need for all sorts of little obscure items that people really find indispensable. How about that green apple flavored cleaning fluid that some kids sell door to door. I tried it and loved the stuff. I don't like the kind that is sold in the supermarkets it's inferior. So how can I get this great cleaning fluid when I want it? What other great stuff does this company make? These little gems are out there folk.
Will People Pay For Quality?
My answer is a resounding, "Yes!" If I can find the original Green Apple cleaning fluid mentioned above, I will buy it without even thinking about the price. It's a product that makes my life that much easier. When it comes to cleaning house, I want the best, they usually last longer and make the job easier every time. I know that a lot of people feel the same way about quality and service.
Quality products of any kind can become the basis of a profitable niche market. You must start with a product that will allow you to expand your product - service mix. By that I mean any product that fits the profile of consumable, extremely useful, modular, expandable, utilitarian must be able to fit nicely into a group of products.
For example a product that cures warts permanently is not that good as a starting point. There are not nearly as many people willing to pay twice the going rate for that product because even as a niche, it cannot carry a wide enough market on its own. Cleaning products have a much wider market and variance in quality. Consumers will defend their favorites and be loyal enough to recommend those products to their friends. The main product can be bundled with that great scrubbing sponge that has the superior scrubbing material on one side and the spongy cleaning surface on the other. Add a how-to guide to cleaning everything under the sun and a standing order program; now you have a niche product mix to launch a business.
A Simple But Difficult Idea
Defining a niche is tough to do but not impossible. If you who intend to make it on the Internet now and into the future, you must find and conquer a niche. You must become the dominant name within that niche. You must provide great content that demonstrates expertise, over-deliver with quality products, and provide extremely high levels of support to everyone who trusts you enough to purchase your solutions to their problems.
But Where Do You Get Start?
You must start with the market's need. Never ever start with your own ideas. You can waste a lot of time trying to fit your solutions to a problem that few people have or want to admit to having. That means going to the Web and to the Public Library. There are a few great directories to research but I recommend the SRDS (Standard Rate and Data Service) directory to be precise. This website requires a subscription but comes in handy when you want to know details of media purchasing. It allows you to find the popularity of various products and services by consumers. If you want to know what people are actually buying this is the way to do it.
Once you choose a product that fits the profile of consumable, extremely useful, modular, expandable, and utilitarian, you're on your way. Your next step is to test the viability of your offer. You can do that by conducting a survey. Set up a simple squeeze page and reply page that offers the respondents a free download-able gift for filling out the survey.
They can also get coupons to purchase your products at a discount for their efforts. Track your results and see if you can get a fair assessment of the results after a specified period of time. If the results reveal a positive general trend, then you can craft your marketing and reach your audience more effectively. This makes selling much easier because you'll have a built in customer base and a good shot at giving them exactly what they want. They will love you if you satisfy their needs.
Dennis Morales Francis is a consultant and coach for business professionals and wellness practitioners. His website, offers its members online coaching on building Internet income and automating their marketing on and off the web.
Go to http://www.doublemyrevenues.com/money.html to learn how to put $120,000 a year in your pocket by pressing a button on your PC. You don't want to miss this E-Tutorial.
Article Source: http://EzineArticles.com/?expert=Dennis_Francis http://EzineArticles.com/?How-To-Select-a-Market-That-Has-Tons-of-Eager-Prospects-Looking-For-Your-Product&id=1149920
How To Select a Market That Has Tons of Eager Prospects Looking For Your Product
By [http://ezinearticles.com/?expert=Dennis_Francis]Dennis Francis
Looking for a quality exercise pulse monitor? Hey, it's easy. Check out the material and workmanship. Grab a color you like, and maybe a fitness computer program . You can even sign up for the online diet and walking program! Thanks to the Internet, you can even get workout clothing and shoes from the same website. A marketer's dream.
You can still buy those cheap pulse monitors that fast food restaurants promote with their healthy meals, but they probably won't last very long if you actually use them. So what does a little exercise pulse monitor got to do with making a killing in your own small business?
Everything.
Where have all the good products gone?
You see this happening across the spectrum of manufactured products. There is a need for all sorts of little obscure items that people really find indispensable. How about that green apple flavored cleaning fluid that some kids sell door to door. I tried it and loved the stuff. I don't like the kind that is sold in the supermarkets it's inferior. So how can I get this great cleaning fluid when I want it? What other great stuff does this company make? These little gems are out there folk.
Will People Pay For Quality?
My answer is a resounding, "Yes!" If I can find the original Green Apple cleaning fluid mentioned above, I will buy it without even thinking about the price. It's a product that makes my life that much easier. When it comes to cleaning house, I want the best, they usually last longer and make the job easier every time. I know that a lot of people feel the same way about quality and service.
Quality products of any kind can become the basis of a profitable niche market. You must start with a product that will allow you to expand your product - service mix. By that I mean any product that fits the profile of consumable, extremely useful, modular, expandable, utilitarian must be able to fit nicely into a group of products.
For example a product that cures warts permanently is not that good as a starting point. There are not nearly as many people willing to pay twice the going rate for that product because even as a niche, it cannot carry a wide enough market on its own. Cleaning products have a much wider market and variance in quality. Consumers will defend their favorites and be loyal enough to recommend those products to their friends. The main product can be bundled with that great scrubbing sponge that has the superior scrubbing material on one side and the spongy cleaning surface on the other. Add a how-to guide to cleaning everything under the sun and a standing order program; now you have a niche product mix to launch a business.
A Simple But Difficult Idea
Defining a niche is tough to do but not impossible. If you who intend to make it on the Internet now and into the future, you must find and conquer a niche. You must become the dominant name within that niche. You must provide great content that demonstrates expertise, over-deliver with quality products, and provide extremely high levels of support to everyone who trusts you enough to purchase your solutions to their problems.
But Where Do You Get Start?
You must start with the market's need. Never ever start with your own ideas. You can waste a lot of time trying to fit your solutions to a problem that few people have or want to admit to having. That means going to the Web and to the Public Library. There are a few great directories to research but I recommend the SRDS (Standard Rate and Data Service) directory to be precise. This website requires a subscription but comes in handy when you want to know details of media purchasing. It allows you to find the popularity of various products and services by consumers. If you want to know what people are actually buying this is the way to do it.
Once you choose a product that fits the profile of consumable, extremely useful, modular, expandable, and utilitarian, you're on your way. Your next step is to test the viability of your offer. You can do that by conducting a survey. Set up a simple squeeze page and reply page that offers the respondents a free download-able gift for filling out the survey.
They can also get coupons to purchase your products at a discount for their efforts. Track your results and see if you can get a fair assessment of the results after a specified period of time. If the results reveal a positive general trend, then you can craft your marketing and reach your audience more effectively. This makes selling much easier because you'll have a built in customer base and a good shot at giving them exactly what they want. They will love you if you satisfy their needs.
Dennis Morales Francis is a consultant and coach for business professionals and wellness practitioners. His website, offers its members online coaching on building Internet income and automating their marketing on and off the web.
Go to http://www.doublemyrevenues.com/money.html to learn how to put $120,000 a year in your pocket by pressing a button on your PC. You don't want to miss this E-Tutorial.
Article Source: http://EzineArticles.com/?expert=Dennis_Francis http://EzineArticles.com/?How-To-Select-a-Market-That-Has-Tons-of-Eager-Prospects-Looking-For-Your-Product&id=1149920
